Released on: October 15, 2007, 8:40 am

Press Release Author: Prestige Public Relations

Industry: Apparel & Fashion

Press Release Summary: CHEENA CHANDRA JEWELRY, RELOCATES TO
IRVINE, CALIFORNIA THIS MONTH FROM CHICAGO


Press Release Body: Access to the California marketplace and entertainment industry
enticed Chicago's Cheena Chandra Jewelry (http://www.cheenachandra.com/), to
relocate its corporate and design headquarters to Irvine, CA this month. The unique
collection of hand-made jewelry is made up of the finest 18 karat gold, 22 karat
gold and sterling silver pieces embellished with the most exquisite precious and
semi-precious gems including diamonds, tourmalines, blue topaz and Iranian Basra
pearls. Inspired by the designer's Indian heritage, each piece balances her Eastern
aesthetic and Western sensibility. Sold at fine boutiques throughout the U.S., Paris
and London, Cheena Chandra's most identifiable and signature pieces include
multi-strand lariats, jeweled chandelier earrings, bold cocktail rings, handsome
cuff links, and striking bangle bracelets.

Designing and private appointments will initially take place in the Irvine, CA
home-office of designer/owner Cheena Chandra. "California is one of the most
trend-setting and influential places in the world. Our new Southern California
location allows us to build a stronger presence in this marketplace," said
designer/owner Cheena Chandra adding, "I am excited to bring my creations to
California, and to grow my business in this region of the country."

Launched in New York in 2002, Cheena Chandra Jewelry has been a mainstay in the most
coveted fashion publications including Lucky, Instyle, Oprah and Gotham magazines.
Cheena's creations have also been seen on formable celebrities like recording artist
Alicia Keys and acclaimed actress Hope Davis. Additionally, Cheena has been
recognized by the fashion design world with a nomination as a "Rising Star" and won
the "Style Maker and Rule Breaker" award from the Fashion Group International
solidifying her as a top accessories innovator changing the face of fashion.

Cheena was fortunate to grow up bi-culturally, traveling back and forth from
Madison, Wisconsin, to New Delhi, India. She has also spent much of her life
traveling the world and is continually inspired by the beauty of remote lands and
the creative unique people that she has come across. As a bi-cultural artist, Cheena
designs her jewelry with a modern, feminine style that retains a sense of classical
design paired with organic and exotic stone choices. She best describes her style as
\"Classical, Organic and Whimsical.\"

Cheena Chandra jewelry is available at boutiques throughout the United States,
London, and France and online at www.CheenaChandra.com for $225-$2,000.


Web Site: http://www.CheenaChandra.com

Contact Details: Prestige Public Relations
Julie Leffler
Julie@PrestigePublicRelations.com
949.722.8500